The Short Version: Socially progressed Siren is actually transforming the matchmaking application room using its comprehensive mindset, relatable concern during the day, and personalized privacy functions. On Siren, it is exactly about connecting you with great folks through real talk — not addicting and meaningless swiping. To that particular end, they’ve developed an enjoyable and safe environment where you are able to be your real home and allow passionate chemistry with a match unfold in a more organic way — exactly like it might happen in individual.


Employing sleek connects, enjoyable functions, and hand-held types, online dating applications have revolutionized ways people date. Even though it appears easier than ever in order to satisfy somebody unique, the acts of swiping and preference or loathing individuals based on photographs features very nearly made internet dating a-game — and created a disconnect on the list of men and women playing it.

If you wish to combine the handiness of an internet dating application and feeling of linking with some body in actuality, there is Siren — a distinctive web platform that removes the “looking for human beings” model a great many other matchmaking applications have actually followed.

Because of the concern throughout the day coordinating system, Siren creates the context for speaking about engaging topics (like bucket list things and philosophical concerns) and pairs folks through those genuine and interesting conversations. In this manner, genuine characters can be shared normally — exactly as they would directly.

For much more from the motivation behind Siren, its unique attributes, therefore the women-led team behind the app, we spoke with Co-Founder and President Susie Lee.

A Pro-People Perspective: Siren Was Created With everybody else in Mind

Siren was actually launched by two females with a feminist perspective — Susie along with her Co-Founder/COO/CMO Katrina Hess — exactly who both desired an internet dating software that has been created with mutual esteem, privacy, and comfort as top concerns.

Having gone through some awful relationship encounters via different internet dating apps, Susie and Katrina watched these weren’t truly constructed with women in addition to their particular desires and needs in mind. In addition to the negative nature of swiping remaining and directly on men and women was demeaning and did not assist develop top quality contacts, specifically for ladies.

“i recently felt this immediate sensation that, as a woman, I became objectified. The swipe-to-reject style didn’t work with myself,” Susie said. “I looked straight back on connections I got before, and I also never met people through these kinds of methods.”

Despite the reality that they had never built a dating software, Susie and Katrina realized they might make one that was not only female-friendly, but enjoyable and compassionate toward every person.

They got their own time studying the technology area and having comments from pals and specialists before and during development. And they ignored those who mentioned men would not make use of a dating software that was centered on females and provided them higher level privacy options.

Siren premiered in 2014, and very quickly it was not simply Susie’s and Katrina’s buddies who have been making use of Siren. It was pals of pals and total strangers — including guys — who have been using the app and articulating gratitude for it. Word distribute and Siren is a number one, comprehensive matchmaking software since that time.

And though Siren is actually pro-women, there is not an anti-men vibe to it anyway. It really is proof that a dating application created by females for women can successfully work with all of them and for males.

Secured & vibrant ambiance units a Positive Tone for the Community

The individuals at Siren have been very defensive of their users, and, since designers, they knew they may set an optimistic tone for your society by getting security precautions in position and producing an enticing atmosphere.

During other internet dating programs folks might discover harassment or catfishing, that’s never been the fact for anyone on Siren, as well as the effort for the Siren team ‘s for this.

“Since we established, we have had zero reports of bothering emails,” Susie mentioned. “credibility and folks having the ability to feel just like you’ll find real individuals on the other side is completely vital that you united states. We had been truly cautious about developing the community with a certain sorts of reputation.”

Susie added that she and her group believe folks are basically great and therefore if they are given a secure, friendly planet, they will end up being compassionate and sincere collectively.

“we are able to provide you with these icebreakers and these strategies to end up being a little more prone and a bit more genuine, and that is just how folks can hook up,” she stated.

Siren’s Mantra: “create Strangers much less odd to every Other”

together with the social networking most of us utilize, like myspace, the bond is built in making use of men and women we follow and exactly who stick to us, thus interacting is actually easy. Siren’s conversation-style system replicates that for online dating sites, assisting you to initiate those relationships without the awkwardness.

“if you are coping with an overall total stranger for the internet dating space, there’s a lot of booking about a lot you trust this person, specifically because many web sites are actually challenging as well as have most fake users,” Susie mentioned. “My personal motto that I always inform my staff, and they’ve really embodied this, will be assist ‘make visitors less unusual to each other.'”

On-Site & Off-Site Benefits write a Well-Rounded Dating Experience

With their particular matching feature, top-quality security system, and special activities, Siren gives singles an unique, secure, and well-rounded dating knowledge from beginning to end.

Analyze fits in an original Method With Siren’s Question with the Day

While Siren has the traditional options that come with online dating (including texting and blocking features), their concern throughout the day may be the feature that renders all of them stand out from different dating applications one particular.

With enjoyable concerns like “should you decide may have entry to a billboard, what can you desire it to state?” you can be your self and get to know somebody on an even more authentic amount. You may also research matches predicated on their solutions to those questions and by the favored conditions like get older, sex, and place.

In accordance with this amount of interaction, you don’t feel the need to inflate qualities such as your earnings or looks to sound more desirable to other individuals.

Many pic Settings aids Eliminate Superficiality

Siren actually provides a unique way of images. There is the option to keep photos obscured and simply noticeable to your associations, or you can keep the pictures visually noticeable to everyone else.

“making it comfy and safe for men and women to manage to browse their specialist and private lives, we allow everyone to regulate their photo visibility,” Susie said.

Unlike the average matchmaking app, members are unable to send each other photographs, that was deliberate when Susie and Katrina developed the app. She stated this promotes users to provide each other their unique cell phone numbers and move the text traditional — and shields individuals from obtaining undesirable images.

Without issue which picture choice you choose, the great thing is actually Siren’s Question of the Day — and members’ answers — allows you to relate with men and women on a much deeper amount than just appears.

Safely relate to other people owing to Siren’s Privacy Controls

Another large component of Siren is safety, especially in regards to stopping scammers. Everybody else whom subscribes must put in their own number and go into the activation code they get via text, which makes sure folks aren’t producing several reports.

Members can also block and report to the Siren group other users who will be acting inappropriately or abusing the application’s stipulations.

Discounted Activities Get You Offline & offer you brand-new Date Ideas

Besides creating an appropriate and safe on line location for individuals to end up being whom they really are and providing them with a unique option to start talks, Siren is bringing the next move by hosting offsite events. Susie said these could be outstanding substitute for the typical coffee time, that could often find yourself feeling like a company conference or meeting.

“i do believe satisfying in this way supplies a lot more significant connection. We’re combining up with neighborhood organizations and companies provide the people incentives and discounts to places like galleries, lectures, and movie celebrations,” she stated.

Actually those who have already discovered someone on Siren hang in there for any activities since they’ve be an integral part of that society now and may locate fairly easily new go out a few ideas. While these occasions are just getting held in Seattle, Siren has actually intentions to expand to many other places eventually.

A varied User Base Reflects a varied Team

Besides Susie and Katrina (a.k.a. Mama Hess on her behalf defensive nature), the Siren staff comprises of CTO David Golightly as well as expert advisors such as Lisa Stone (Co-Founder of BlogHer) and Gayle Karen Young (CTCO at Wikimedia).

As they all handle crucial components of the company (from marketing and advertising to customer care to graphics to development), they even put customers initially regardless the job available.

In accordance with an application created by two females of tone — extremely uncommon inside tech market — Susie and Katrina desired to draw in a user base that’s equally varied just like the business is actually.

Siren’s individual base isn’t really just like your typical dating app market — which is likely to mainly be heterosexual males, younger singles, and people finding hookups. The sex proportion on Siren leans slightly more female (55% to 45percent), and most members tend to be over 30 and seeking for a meaningful go out or union.

“we are gearing earlier, and I believe it’s been fantastic for all of us,” Susie stated.

Just what Siren also does really well is actually include all sorts of folks, especially those from inside the LGBTQ neighborhood. A brand new component of Siren that has been especially important for the staff is a “non-binary” gender option for folks if they fill in their unique profile.

Susie along with her staff recognize that sex and sexuality are not set-in rock for many people, although conditions like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” is a good idea, they could even be restrictive.

“we need to help you find anyone you’re looking for, you need not declare or place your self in a package,” Susie stated. “That gender fluidity is essential for all of us to accept.”

Last Thoughts

Whether we are dealing with their invention, introduction, or realness, Siren is bringing the matchmaking software room to the next level from every perspective.

And even though they are going to increase the amount of beneficial attributes and grow the reach of the events in the future, the long-term focus will continue to be constructing trustworthy interactions through its people and standing to those who make an effort to destroy the ability for all.

“if you wish to be an asshole, there are numerous locations to get it done, but try not to do it here,” Susie stated. “While we size, we should preserve this notion that reputation and trust issue, and it’s really our committed goal to function for our society everyday. The audience is here attempting to give men and women a fighting possible opportunity to alleviate loneliness and find a genuine bodily connection.”